Carnegie Identity Guide

Invited by the Chaumont Poster Festival to contribute the identity for the 2013 Carnegie International, which was still in development, a solution had to be devised to exhibit something that was in progress. The answer was a process guide for the identity that worked as a takeaway, with unbound pages that could also be tiled together for display. Not unlike a proposal, the guide takes you through the various pieces that comprise the identity, how they come together, and sketches of how it could then be applied to different materials. 1,000 copies were printed and shipped to the festival for display and distribution. With Jeff Ramsey.